Every company here was built hands on, from the first sketch to the first sale. Different industries, one builder.
A cosmetic brand where we developed and made our own products, working directly with formulation and manufacturing. Building ZEUPS put us inside the beauty industry — and showed us a much bigger problem than one brand could solve. That insight became Loglow.
The venture that revealed the problem worth ten years.
A resort and wellness business in the Korean countryside. I led brand, marketing and creative direction — the concept, the identity and the renderings you see here that shaped every space.
Space is a product too. Every detail is the brand.
Smart farming with controlled environment agriculture. We grew premium crops in racks and greenhouses, managing light, water and data. Farming taught me patience, systems and the discipline of physical operations.
You cannot rush biology. Systems beat effort.
A cafe in Gyodae, Seoul, that we built and ran ourselves — the name Cheongdam comes from “a cafe that holds cheong”, our fruit syrups. I ran the menu, the branding and the floor. Retail is honest. Customers vote every single day, and you learn to listen fast.
Retail is daily feedback. Listen fast, adjust faster.
A handmade jewelry label built with the same crew I still work with today. We carved the wax, cast the metal and finished every ring with our own hands. Divine is where this team learned to build as one.
Find people you can build anything with. Keep them.
One company, two fashion jewelry brands. From sketch to production to sale — I learned that a brand is a promise you keep in metal, packaging and every customer reply.
A brand is a promise. Keep it in every detail.
BLACKSOY (2020) — my first company, started at 18. A fashion platform for indie brands with a shoppable OOTD feed. · Playable (2025) — CMO of an AI native webtoon startup. I led branding and operations, and it was my first deep dive into AI products.